Selecting Good Stock Photography in the Age of Digital
The business of stock photography has drastically changed over the last few years. Ten years ago, selecting photographs for your brochure or newsletter meant spending hours pouring over stock photography catalogs and ordering photo research to find the exact image. When the order came in a giant overnight package, designers would spread transparencies out on the light table, squinting through a magnifying loop to check every detail. Enter the digital age. High speed Internet connections.
CD's. Searchable Archives. Royalty-free stock. These elements have changed the face of communication design forever. The quality, quantity, affordability and accessibility of stock imagery have made it the resource of choice for many organizations.
The advantages of instantaneous access to searchable archives of good images are numerous.
- Speed :: We can never have enough of it. Search. Download. Import. It's remarkable.
- Choice :: Searching "stock photography" on Google delivers 1,470,000 results.
You can find pretty much anything out there.
- Price :: While there are free resources, unless you are doing a school report, you may need something slightly more exclusive. Also, many of the free images are only good enough for online display and the selection is very limited. Royalty-free images are reasonably priced, you pay for only the size you'll use and images can be used as needed with no extra charges.
- Flexibility :: Image selections can be grouped, saved and emailed to others in the review cycle. People in different locations can simultaneously review ideas.
- Archiving :: Some companies even keep a record of your buys that you can re-download whenever you need them. To use this resource effectively, there are a few things you need to keep in mind.
- Plan ahead :: Will you ever need the picture to be printed? The low cost of "low resolution" images can lure you into costly mistakes.
Images need to be 300 dpi (dots per inch) at the size they will be printed.
- Low-cost tradeoff :: Pictures are now so affordable, everyone's buying them. That means your image could show up in your competitor's brochure. Some projects call for more exclusive imagery.
- Image-enhancement :: When you need something totally unique, such as your product in the shot, it may be more economical to hire a photographer than to have your designer spend countless hours in Photoshop trying to get it just right.
- Availability :: Good images still cost money. While many firms have images on file, don't expect your designer to have a database full of images right for your project.
Google returns all images from the web -- including those that are the property of others and not legally usable..
Beth Brodovsky is the president and principal of Iris Creative Group, LLC. Brodovsky earned a Bachelor of Fine Arts in Communication Design from Pratt Institute, New York. Before launching her own firm in 1996, she spent eight years as a corporate Art Director and Graphic Designer, providing a sound foundation in management and organizational standards and structure.Iris Creative specializes in providing marketing and strategic communication services to clients in service industries and small businesses.
For more information contact Beth at bsb@iriscreative.com or 610-567-2799.
Farnum and Cahalan Join Cognetix Advertising and Marketing
Charleston (ContentDesk) January 12, 2006 -- SCLori Farnum, Art Director, and Jerry Cahalan, New Business Development Director, have recently joined Cognetix Advertising and Marketing.
Lori Farnum is an Art Director with eight years experience in advertising. She recently worked with Rawle Murdy Associates where her clients included Piggly Wiggly, Orient Express Hotels, and the American College of the Building Arts. Previously she worked with Photo FX and TBC ad agency in Baltimore.
Her clients have included Discovery Channel, TimeLife, Harrah's Casinos.Jerry Cahalan was formerly associated for four years with Adams Outdoor Charleston as an Account Executive specializing in new business development.
His clients included McDonald's, KB Home, Burger King, and Prudential Carolina.
While with Adams, Cahalan developed the highly watched Vories Medical Walter-date4dud campaign.
Prior to Adams, Cahalan was an Account Executive with Mayflower Movers...
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Siriusware and E-Quest Announce Strategic Partnership
TAOS, New Mexico and REDMOND, Washington (ContentDesk) September 24, 2005 -- Siriusware?, (www.siriusware.com) the leader in ticketing, point-of-sale (POS), and guest relationship management (CRM) software for ski resort and recreational facilities; and E-Quest, Inc. (www.e-quest.com), a leading developer of interactive solutions, today announced a strategic partnership to offer Skiosk™ to Siriusware customers throughout North America."Siriusware is committed to delivering reliable and innovative solutions to its clients," said Mark Danemann, Siriusware's President and CEO. "Our partnership with E-Quest expands this commitment by offering a cost-effective solution that enhances both the skier's experience and the resort's bottom-line."Initially focused on self-service ticketing that allows skiers to avoid the ticket counter...
Siriusware and E-Quest Announce Strategic Partnership
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Call for Entries: The Manic Mommies Want Your Digital Holiday Card Outtakes
Boston, Ma. (ContentDesk) December 9, 2005 -- Coordinating outfits. Check. Haircut. Check.
Batteries in camera. Check. Tree up. Lights on. Fire in the fireplace.
Children enter stage left. OK, Mom says. Smile pretty. While it seems like an easy task, experienced parents everywhere know that capturing a single photo for the family holiday cardwhere all children are looking perfectly adorableis no simple feat. Across America, parents have likely spent the last few weeks wavering between bribes and threats, jumping up and down, waving silly toys and contorting their own faces in hopes of making little junior smile. The maternal desire to capture the perfect photo of your children at the holidays is quite remarkable, says Kristin Brandt, a writer and producer of the online web log and audio cast Manic Mommies.
When creating my own holiday card, I realized there must be countless parents out there doing the same thing: deleting dozens of photos where one child...
Call for Entries: The Manic Mommies Want Your Digital Holiday Card Outtakes
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How Public Speaking Can Help You Dramatically Increase Your Business
Copyright 2005 Donna Gunter
There's an often-quoted statistic that the fear of public speaking is right up there with the fear of death as the two events people most fear in their lives.
However, as a business owner, I can guarantee you that public speaking is a phenomenal way to grow your business, so if it's an activity that scares you, you need to take the bull by the horns and start working past that fear.
As an introvert, public speaking isn't something that comes naturally to me, although I'm told I'm good at it.
It's been quite a learning process, and I've had as many failures as successes.
My best learning experiences have come through the process of finding the courage to just do it and learn along the way.
If you're a self-employed service professional, you work in a time-based economy.
You have only so many hours in the day to work directly with your clients.
Speaking to groups gives you the opportunity...
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Dr. Joe Webb Printing and Publishing Economic Update on WhatTheyThink Garners International Attention
In a free Webinar hosted by WhatTheyThink.com, the printing industry's leading source of news and information, Dr. Joe Webb, one of the industry's best-known consultants and a 26-year veteran of the graphic arts industries, shared his insight on the state of the industry at the end of the first half of 2004, and his views about how 2005 would shape up. Nearly 400 senior printing executives from around the world registered for this event, which was sponsored by EFI (NASDAQ: EFII). While most of the attendees were from North America, viewers tuned in from Austrialia, Turkey, Russia, Brazil, Europe and Asia. The audio of the Webinar and PDF of the presentation are available online:http://members.whattheythink.com/home/webinar062304.cfmAmong the non-economic topics covered by Dr.
Webb were: -- The print business owner's "to do" list (imperative things that must be done in the new print economy),...
Dr. Joe Webb Printing and Publishing Economic Update on WhatTheyThink Garners International Attention
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What's On Your Door, Nuthin'?
Someone once asked me: "How come children get what theywant and adults don't ?"I then usually ask, "Well, what's on ?your' door?"Lots of children, if they have some form of allowing parents,have pictures of horses on their walls and doors, and picturesof other stuff that they like and want. If you'd study this a bit....you may find that the kids have thestuff in their experience that is pasted on their doors and walls.As I write this I have two girlfriends with children who alsohave horses ! When you go to the children's bedrooms, guesswhat's on their walls? Horses!So, what's the catch?Adults think it's childish and messes up the walls and stuff.Therefore, Adults are too "big" to paste their dreams on theirown walls, because, why? Well, it's childish and messes upthe walls!But it gets even more ironic. Many businesses have story orgoal boards in their offices. Car Dealers have them. Movie andTV Producer offices have them.
Have them, what? Walls thathave stuff they want to happen,...
What's On Your Door, Nuthin'?
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The Importance of Setting Up Your Own Website Online
Copyright ? 2006 Mal Keenan
The importance of a website for any online endeavour cannot be understated.
There are some who claim that you can make money online even without a website.
This is true.
It is possible to earn some income without the benefit of your own site.
I would say that for the little money that it takes to set up your own domain name and hosting you are putting yourself at an disadvantage by not setting up your own storefront online.
Even if you register your own name(ie http://www.malkeenan.com) as your domain name, it is a start.
Domain names can be registered for as little as $3 per year. When you become a famous online entrepreneur people will have a place to visit:-).
The fact is, a website will make your business a whole lot easier.
Let's look at the distinct advantages of having your own website:
A website is your headquarters in cyberspace.
...
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How To Be Your Doctors Favorite Patient
First of all, let me explain something in case you don't already know. The more your doctor and his staff like you, the better service you will receive. It's just a plain fact and human nature. Most doctors are swamped with patients and have to make choices when appointing patients to their schedule. So how do you get the only appointment left on next Tuesday, you day off?
Asking for an appointment: Make or break the relationship.
Depending upon how large the practice is...
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