Fundraising Letter Envelopes: How To Make Them Irresistible
Readers spend only a few seconds deciding the fate of your direct mail fundraising appeals. Either they open them on the spot, set them aside for later, or chuck them in the waste paper basket. Here are some creative ways to tease your donors into opening your envelopes.Hint at the contentsA #10 envelope from Covenant House is covered in retro 1960s flowers, with the headline, "A Special Gift for you inside . . ."Demonstrate exclusivityA 6 x 9 envelope for Nature Conservancy shows wetlands, forests and coastlines and bears this teaser headline: "Your exclusive briefing on Canada's most ambitious campaign for conservation."Ask a questionA #10 envelope for Habitat for Humanity features a photo of a tape measure and the question beneath: "How do you measure hope?"Arouse curiosityDoctors Without Borders features a photo of a hand holding the special bracelet that doctors and nurses use overseas to asses children for malnutrition.
The headline reads: "See inside for a very useful little bracelet. Try it on!"Create urgencyThe Salvation Army features on its #10 outer envelope a "to-do" list featuring the days of the month from December 17 counting down to December 25, which is circled. The headline, written by hand, says: "Urgent: Christmas Countdown! Please help us get ready!"Capitalize on current eventsDoctors Without Borders uses a broad red stripe across its envelope with this headline reversed out in white type: "7.5 million Afghans in humanitarian crisis." Stamped across the envelope in a stencil font is this subhead: "Was and Winter in Afghanistan."Use both sides of the envelopeA mailing for the World Wildlife Fund features on the front a tiger asleep on a log that stretches from one side of the envelope to the other. On the reverse side of the envelope, a square window reveals some teaser copy and a premium inside.Involve the donorDoctors Without Borders shows an immunization card and this teaser: "As a child, you conquered this deadly disease . .
."Use an invitationHope for Children Foundation intrigues donors with this headline: "Your invitation to turn a life around by one degree."Promise a benefitInTouch Ministries features a 6 x 9 envelope bearing a photo of a hand holding a remote control pointed at a television. On the television is Dr. Charles Stanley, television preacher and founder of InTouch. The teaser copy beneath the remote control says: "Why you need to grab this on May 1st."Announce newsTrans World Radio intrigues donors with a photo of a man from Central Asia and this headline: "Exciting News Inside: New TWR broadcast signal going out! Millions in troubled region to hear the Gospel!"Add human interestHope for Children Foundation features a photo of a smiling mother holding her smiling daughter. The headline reads: "This Christmas, celebrate the impossible."Hint at successA letter from Oxfam shows a girl standing at a blackboard.
The headline says, "Pascaline will change her world.".
Alan Sharpe is a professional fundraising letter writer. View free sample fundraising letters and sign up for free weekly tips like this at www.fundraisingletters.org.No-Jet-Lag? Arrives Backstage at The 10th Annual Screen Actors Guild Awards?
WELLINGTON, NEW ZEALAND (ContentDesk) Feb. 18, 2004 -- Each jet setting presenter at the 10th Annual Screen Actors Guild Awards? will receive
the Screen Actors Guild Awards? Presenter Gift Basket created by Backstage Creations, featuring No-Jet-Lag? homeopathic, the leader in jet-lag management.
"We are delighted that No-Jet-Lag was chosen to be in the Screen Actors Guild Awards? Presenter Gift Basket," said Andrew Criglington, managing director of Miers Laboratories, the manufacturer of No-Jet-Lag. "For years No-Jet-Lag has helped travelers worldwide manage their jetlag." No-Jet-Lag, the worlds leading jet-lag remedy, is the only jet-lag remedy proven effective in a clinical trial that crossed 24 time zones which involved athletes who are seasoned travelers and is also backed by a study of international flight attendants who found No-Jet-Lag effective. No-Jet-Lag homeopathic from New Zealand has been an international success for over thirteen years.
No-Jet-Lag...
No-Jet-Lag? Arrives Backstage at The 10th Annual Screen Actors Guild Awards?
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LaPora Designs Introduces Customizable Wedding Handbag Collection
LaPora Designs enters the wedding market with handbags and keepsakes designed to add flair to any wedding party. The company offers a collection of unique themes for brides to choose from. Each theme can be carried throughout all of the wedding-day accessories, including the bride's bag, bags for the bridesmaids, mother-of-the-bride bags, the ring bearer's pillow and a covered photo album. "Weddings make for exciting special occasions. LaPora Designs believes that every detail should reflect the bride's personal style.
We're able to help her vision of a perfect day come true with unique bags, pillows and albums that are specially made with her in mind," said Caletha Crawford, designer, LaPora Designs. "The handbags are not only great accessories, but wonderful bridesmaid gifts."The collection is available in a variety of evening fabrics, including satin, silk and taffeta with floral, lace, ribbon and beaded embellishments. The current line features four themes: theWillow, a delicate...
LaPora Designs Introduces Customizable Wedding Handbag Collection
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Romantic Safety NET: How to Look for Love Online
(ContentDesk) April 22, 2004 -- With 50 million singles in the US jumping online to find their soul mate, let Liz H. Kelly, Dating Coach and Author of SMART Man Hunting, share advice tips for how to be smart, safe and romantic when looking for love online. (As featured in a USA TODAY cover story this week - Liz's 5 internet dating safety tips and Dating Coaching client, Bill Logue, who had a LookBetterOnline.com Photo Makeover, were in the story called, "Truth in Advertising hits Internet Dating" on 04/20/04).Let Liz help daters find love online with advice tips for how to1. Make Great First Online Impressions2. Put Your Best Face Online3.
Use a KISS Strategy for First Dates4. How to Identify "The One"5. Leave Room for RomanceWhy Liz? - Based on interviews with hundreds of active internet daters for her dating book, SMART Man Hunting, Liz developed these Romantic Safety Net guidelines to help singles be successful online. In addition to these interviews, she personally tested...
Romantic Safety NET: How to Look for Love Online
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Viva la Venus Rocks Jay Leno and the Tonight Show
If you were watching the Tonight Show on July 11, 2005, you saw a picture of the hot up-and-coming band, Viva la Venus.
Their band photo was featured during the "headlines" segment by Jay Leno. The original article was featured in the Asheville Citizen Times.
Viva la Venus played a show at Fred's Speakeasy.
The show was sponsored by Go-Girls and featured three bands that had between 1 and 3 female members.
The headline read "These Women Rock" referring to the women in all the bands.
Of course, Viva la Venus's picture was large and right next to the headline.
Leno took the opportunity to suggest the long-haired, goatee-wearing male drummer was an unattractive woman.
Members were flattered that Leno found most of the band attractive and hope to prove that the headline is correct.
These women (and one man) really do rock.The photo from the paper was taken outside a club called the Handlebar in SC where the group had...
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iPodlounge.com's New Contest Offers Professional Earphone Package From Future Sonics
PINEVILLE, PA; IRVINE, CA
May 26, 2004 -- iPodlounge.com's new contest offers deluxe custom earphones from Future Sonics. Future Sonics Incorporated, the original innovators and industry leaders in professional personal monitoring products and systems, and iPodlounge.com, the leading information resource and user community for Apple's iPod?, are proud to announce the "Help Promote iPodlounge" contest. http://ipodlounge.com/sitenews_comments.php?id=3941_0_2_0_CiPod users can get creative by submitting promotional campaign ideas to the leading iPod web site, iPodlounge.com. Five submissions will receive prizes including Future Sonics Ears? (model EM3) professional personal monitor earphones, Future Sonics' new SofterWear? custom fit sleeves, ear impressions by an audiologist for the winning submission, and iTunes gift certificates.Prizes include: Grand Prize: One set of Future Sonics Ears?...
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Amiglia.com: Social Software for Parents & Family
New York City, NY (ContentDesk) April 27, 2006 -- Amiglia.com is launching this month promising a truly amazing photo and social software technology for families. The site has been an immediate hit with the blogging community reaching LifeHacker.com, ParentHacks.com, BloggingBaby.com and dozens of others across the world.
"Amiglia.com is an indispensable site for the modern family" WWWhats New Web 2.0 site. Amiglia is focused on family networks, tying a visual and interactive family tree with an elegant online photo album. It makes it easy to connect nuclear and distant family, discover and archive old photos of common relatives and keep up to date with each other.
The site includes a family calendar, birthday email reminders, family facebook, mp3 uploads for slideshows, video uploads, favorite recipes, family stories and bios, trip/vacation maps and powerful photo tagging and search."One of my faves is the kids game called Who's That - it's a great way insure that...
Amiglia.com: Social Software for Parents & Family
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VDP Complete Available for Printers in Marketing Partnership Program
Delray Beach, FL (ContentDesk) July 11, 2006 -- After a successful pilot, the VDP Complete" Printing Partnership Program is now available nationwide to bring variable data printing capabilities that feature multiple runs, unique web addresses (URLs) and personalized landing pages to any printer or marketing firm.
The program includes both VDP Mail" and VDP Web" and is the easy solution for printers who want to offer their customers full marketing services without adding infrastructure and overhead.Now firms that wish to provide variable data printing, opt-in marketing and the web can do so without making a large capital investment.
One key advantage for printers is that the VDP Complete...
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