Charleston (ContentDesk) January 12, 2006 -- SCLori Farnum, Art Director, and Jerry Cahalan, New Business Development Director, have recently joined Cognetix Advertising and Marketing.
Lori Farnum is an Art Director with eight years experience in advertising. She recently worked with Rawle Murdy Associates where her clients included Piggly Wiggly, Orient Express Hotels, and the American College of the Building Arts. Previously she worked with Photo FX and TBC ad agency in Baltimore.
Her clients have included Discovery Channel, TimeLife, Harrah's Casinos.Jerry Cahalan was formerly associated for four years with Adams Outdoor Charleston as an Account Executive specializing in new business development.
His clients included McDonald's, KB Home, Burger King, and Prudential Carolina.
While with Adams, Cahalan developed the highly watched Vories Medical Walter-date4dud campaign.
Prior to Adams, Cahalan was an Account Executive with Mayflower Movers for three years. Cahalan volunteers his time with the Peppermill Elementary School Power Lunch program and is a member of the Equal Opportunity Center for assisting adults who want to be admitted to college.Cognetix, LLC, headquartered in Charleston, South Carolina, was established in 2000. The firm supplies clients throughout the Carolinas with strategic communications and marketing consultation, art direction, graphic design, media buying and placement.
Cognetix is well known for the wildly successful marketing campaign for "Outhouse Springs", a fictitious bottled water product. The campaign demonstrated the power of outdoor advertising and is featured in several marketing text books and is the topic of many board rooms and chat rooms. Current clients include ATD, D. R. Horton Americas Builder, Bauer International, Asten Johnson, Charlestown Management Hotels, Grady-Ervin & Co., Hagemeyer NA, Just Fresh Bakery Caf? and Market, Trident Regional Medical Center and The Citadel.
Principals are Jeff Taylor and Dale Lanford. For more information about Cognetix, go to www.cognetixllc.com or phone 843.225.5558..
Call for Entries: The Manic Mommies Want Your Digital Holiday Card Outtakes
Boston, Ma. (ContentDesk) December 9, 2005 -- Coordinating outfits. Check. Haircut. Check.
Batteries in camera. Check. Tree up. Lights on. Fire in the fireplace.
Children enter stage left. OK, Mom says. Smile pretty. While it seems like an easy task, experienced parents everywhere know that capturing a single photo for the family holiday cardwhere all children are looking perfectly adorableis no simple feat. Across America, parents have likely spent the last few weeks wavering between bribes and threats, jumping up and down, waving silly toys and contorting their own faces in hopes of making little junior smile. The maternal desire to capture the perfect photo of your children at the holidays is quite remarkable, says Kristin Brandt, a writer and producer of the online web log and audio cast Manic Mommies.
When creating my own holiday card, I realized there must be countless parents out there doing the same thing: deleting dozens of photos where one child...
Call for Entries: The Manic Mommies Want Your Digital Holiday Card Outtakes
Playing With The Color And Image
Does your image appear good on the screen, but looks blurred, jagged or fuzzy when you print it?To clearly see the difference of the quality of image on screen and on print, take an image from the internet. Zoom it out or make it larger. Can you see how series of little squares appear on the image? Try to print it and you'll see that the color will fade. There will be a change in the resolution.Resolution is, basically, the sharpness or crispness of an image. When an image is shrunk, the color looks lively.
When you blow it or enlarge it, the color will fade and the image will look unclear.Resolution is defined as the number of pixels contained in the monitor. Pixel, from the words "picture element", is the basic unit of programmable color in a computer image. The resolution is measured by the number of dots per inch (dpi), which is equal to the numbers of squares of color in an inch. A standard resolution for an image should be 300dpi and 400dpi for images containing text.The...
Playing With The Color And Image
Printer Buying Guide
Printers are essential peripherals, performing a critical role as they render electronic information into tangible records or material output. You're simply not using your computer to its fullest potential if you are unable to print reports, presentations, letters, photos, or whatever it is you need to output. Choosing a printer can be confusing, however, in today's competitive, ever-changing landscape. This buying guide rounds out some of the more important criteria to consider before you make that all-important purchase decision.
Printing Technologies
This is the biggest decision to make before anything else. Your choice should be based on how you work and the kind of output you will be expecting from the printer.
?Inkjet: Inkjet printers can deliver stunning color, so this is the way to go if you are mostly concerned with printing photos.
Inkjets can be used for printing text, but the print speed is too slow if the primary purpose of the...
Printer Buying Guide
No-Jet-Lag? Arrives Backstage at The 10th Annual Screen Actors Guild Awards?
WELLINGTON, NEW ZEALAND (ContentDesk) Feb. 18, 2004 -- Each jet setting presenter at the 10th Annual Screen Actors Guild Awards? will receive
the Screen Actors Guild Awards? Presenter Gift Basket created by Backstage Creations, featuring No-Jet-Lag? homeopathic, the leader in jet-lag management.
"We are delighted that No-Jet-Lag was chosen to be in the Screen Actors Guild Awards? Presenter Gift Basket," said Andrew Criglington, managing director of Miers Laboratories, the manufacturer of No-Jet-Lag. "For years No-Jet-Lag has helped travelers worldwide manage their jetlag." No-Jet-Lag, the worlds leading jet-lag remedy, is the only jet-lag remedy proven effective in a clinical trial that crossed 24 time zones which involved athletes who are seasoned travelers and is also backed by a study of international flight attendants who found No-Jet-Lag effective. No-Jet-Lag homeopathic from New Zealand has been an international success for over thirteen years.
No-Jet-Lag...
No-Jet-Lag? Arrives Backstage at The 10th Annual Screen Actors Guild Awards?
Selecting Good Stock Photography in the Age of Digital
The business of stock photography has drastically changed over the last few years. Ten years ago, selecting photographs for your brochure or newsletter meant spending hours pouring over stock photography catalogs and ordering photo research to find the exact image. When the order came in a giant overnight package, designers would spread transparencies out on the light table, squinting through a magnifying loop to check every detail. Enter the digital age. High speed Internet connections.
CD's. Searchable Archives. Royalty-free stock. These elements have changed the face of communication design forever. The quality, quantity, affordability and accessibility of stock imagery have made it the resource of choice for many organizations.
The advantages of instantaneous access to searchable archives of good images are numerous.
Hydro Fans: Tapco Credit Union Offers Free Hydroplane Treat Saturday, July 22, in a Tribute to Seafair
Tacoma, WA (ContentDesk) July 20, 2006 -- When was the last time you were up close and personal with a legendary hydroplane specifically, the famous 1968 Miss Budweiser or the renowned U-4 Miss Burien? ???Well, if you're a fan of hydros, your ship has come in.???Fans of the sport will soon get their chance to see, not only one of the famed hydros, but both of them at the same time, thanks to TAPCO Credit Union. TAPCO members can even have their photo taken while sitting in the cockpit of the Miss Budweiser. The Hydroplane Museum will staff a booth to provide information and answer questions.As part of its tribute to Seafair, both memorable hydros will be on display so fans can re-live the heart-pounding action of yester-year at the main TAPCO branch , Saturday, July 22. (The location: 6312 19th Street West in Fircrest.)???Tapco calls its event, "Hydro Day," which means there will be fun for the whole family. It's part of the credit union's loan promotion for recreational water craft....
Hydro Fans: Tapco Credit Union Offers Free Hydroplane Treat Saturday, July 22, in a Tribute to Seafair
Farnum and Cahalan Join Cognetix Advertising and Marketing
Charleston (ContentDesk) January 12, 2006 -- SCLori Farnum, Art Director, and Jerry Cahalan, New Business Development Director, have recently joined Cognetix Advertising and Marketing.
Lori Farnum is an Art Director with eight years experience in advertising. She recently worked with Rawle Murdy Associates where her clients included Piggly Wiggly, Orient Express Hotels, and the American College of the Building Arts. Previously she worked with Photo FX and TBC ad agency in Baltimore.
Her clients have included Discovery Channel, TimeLife, Harrah's Casinos.Jerry Cahalan was formerly associated for four years with Adams Outdoor Charleston as an Account Executive specializing in new business development.
His clients included McDonald's, KB Home, Burger King, and Prudential Carolina.
While with Adams, Cahalan developed the highly watched Vories Medical Walter-date4dud campaign.
Prior to Adams, Cahalan was an Account Executive with Mayflower Movers...